That’s right: choosing to delve into one strategy rather than another is fundamental. Because the budget is not unlimited and resources are limited. Focusing on activities that promise a return in terms of profit is as tempting as it is challenging. Continue reading this article to help the sales team concretely achieve their goals. 5…
Creating effective b2b content that represents added value for prospects is not that simple. Doing content marketing may seem easy from the outside. In reality, those who deal with these activities have accumulated many hours of practice and experience. The Added Value for the Company. Writing content without experience would be like running a marathon…
Designing an AI-powered business website requires that all the components of the software are optimized. It is clear what elements are needed to create a successful user experience with this technology. In this article, we will dive into everything you need to know about creating an AI-powered website. From setting up the tools and methods…
Without a lead management process. It is very likely that the acquired leads will soon exit the purchasing process, to then be easily attracted by the competition’s proposal. This happens because gaining the interest of a prospect is only the first step on a long and sometimes tortuous road. In order for a lead to…
A content marketing agency deals with the creation of articles and texts optimized for search engines to be published on the website and/or on the company blog, essential for your business to attract qualified leads and create a relationship of trust with them with the aim of turning them into customers. In order to delve…
50 useful Telegram channels: marketing, design, career, business and war. We have collected the best and most useful Telegram channels for those who promote business on the Internet and keep their finger on the pulse of events. Subscribe to useful and bookmark this article.All about SMM | STORIES | INST is the author’s channel of…
In this case study, we share the results of the work of the Inweb team, which helped RBK Kronos increase conversions by +374% in the repair and construction sector, thanks to thorough testing and optimization of PPC campaigns. Using narrow targeting and focusing on specific product categories, we achieved our goals, significantly increasing the effectiveness…
