Promotional emails are designed to drive and increase conversion rates. But do they really deliver impressive results? Read this article to learn more about promotional email best practices that will convert and get inspiration from the best promotional email examples . Even if your email templates are already performing well, don’t miss out on the opportunity to improve your campaigns .
Ideas and tips for creating promotional emails that convert
In this section, we will discuss general guidelines that apply to all promotional emails.
1. Great offer
Think it over carefully!
No matter how good and attractive your design is, a promotional email starts with a proposition. And in a way, that proposition determines the design and subject line of the email, because that is what will form the basis of your entire campaign.
For example, if you offer customers discounts on several items, it would be appropriate to showcase them. Or if you are promoting a new line of gadget accessories or clothing, why not show potential customers how to combine them with items they have previously purchased from you.
Stripo-Promo-Emails-Brighton
Brighton’s trick was to show six possible ways to wear the pieces from the new collection. In fact, the subject line says: “6 fashion looks you’ll LOVE.”
2. Segmentation
Now that we know what we are going to america cell phone number list advertise, we can finally choose a group of subscribers to send promotional emails to. Usually we divide clients by region. But this does not work for online stores, only for concerts and seminars.
Segment your customers by interests. How to learn about them? When newcomers register on your website and check the box to receive your newsletters, ask them to answer a questionnaire or conduct a short survey .
Stripo-Promo-Emails-Customers’-Info
Ikea asked me in their survey if I have children, what their ages are and, what I particularly liked, what styles of furniture I prefer.
Every time you check “yes” on a survey form, you will see the next question.
3. Email Subjects
The subject line of your email is a key factor that determines whether recipients will open your email or not.
Some sources claim that words like “sale,” “discount,” and the like are spammy and don’t increase open rates. But in reality, these words significantly increase open rates, especially if subscribers know the sale is a holiday or if the subject line is personalized.
Stripo-Promo-Emails-Subject-Lines
Gap Factory not only announced the sale, but also urged its readers to hurry up. People are likely to open promotional emails with such subjects.
4. Text
Copy is important! Be concise, yet powerful. This is critical for invitations and product launch announcements . Find the best words to describe your product and evoke emotion.
Stripo-Promo-Emails-Copy-Apple
I’m better, I’m healthier, I’m connected – sounds perfect.
The font size should be at least 16 pixels. The best font color is black. To adhere to email accessibility requirements , set the background color to beige.
5. Appeal to emotions
Did you know that 95% of purchases are made on emotions, i.e. unconsciously, irrationally? That is why all high-conversion advertising emails appeal to emotions. Emotions can be different – vanity, joy, peace, love, etc.
Stripo-Promo-Emails-Monica-Vinader-Appealing-to-Emotions
Many women would like the best super bowl ads & what you can learn from them to wear the same jewelry that celebrities wear. Why not boast that stars like Betty Gabrielle wear the same diamonds?
For more information on how to create an emotional shopping experience for you, read this post
6. Email design
Plain text format can be suitable for ca cell numbers trigger messages , but even here HTML format is preferable. Only by sending HTML emails you have the opportunity to present your products and bonuses to recipients, as well as indicate which products they can buy at discounts.
To create a truly effective promotional campaign using free HTML email templates , we need to know what type of promotional email we need in order to place the right emphasis.
Promotional emails can be divided into five conditional groups:
Sales emails – general or personal discount;
