The results say that 47% of companies said that their sales have already been significantly impact or affect by the Coronavirus, but at this stage, only 7% have completely stopp spending on advertising, knowing full well how many people were flocking to it .
Your company’s adaptability is key in such a situation
The geographic focus of business has been an immiate change for companies, with 22% already saying they have chang their modus operandi due to the virus.
Similarly, with shoppers spending most
Of their time at home, brands (about 14% of respondents) have decid to shift spending budget from offline to online mia .
GlobalWebIndex research confirms that suburban and rural shoppers help drive the majority of global online spending growth during whatsapp data the first peak of the pandemic in Q2 2020.
Pre-, most shoppers taking advantage of the convenience of online grocery shopping were millennials living in urban settings.
Since the first quarter of this year, those in the Gen Z and boomer categories have develop more active purchasing behaviors in this sector , especially those living outside of major population centers.
Globally, the number of suburban Internet users who had purchas online in the past month rose from 30% in Q1 to 34% in Q2, with those in by lists rural areas following a similar trend (from 26% to 30%). Meanwhile, shoppers living in urban regions drove just 1% growth in this period .
Latin America saw the biggest shift in
Online grocery adoption during this period. The percentage of Lè w bay pi bon pratik yo priyorite epi those primarily responsible for grocery shopping in their households who had order groceries in the past month was just 22% in the first quarter and rose to 29% by the end of the second quarter, a 31% increase. North America also saw a positive shift of 23%.
Growth appear slow in Europe , with just a 9% increase, however growth vari across individual countries in the region. The UK saw the biggest change, with three in 10 internet users purchasing groceries online by the second quarter .
58% of U.S. shoppers believe retailers will try to entice them to shop in-store this holiday season. 75% of respondents also believe retailers will try to encourage customers to start their holiday shopping earlier than usual.
Particular changes brands could make to help them feel more confident and more willing to visit physical stores during the busiest quarter of the year:
- 77% want masks to be mandatory in stores this holiday season
- An additional 47% said they would be more likely to shop with brands that commit to offering contactless payment methods.
