Are you looking to boost your revenue with interactive content? Fortunately, Ion Sell-Side Experiences from Rock Content is just the ticket! Discover how your marketing and sales teams can supercharge your revenue with customized content your audience will love.
Rock Content Writer
Apr 20 | 7 min read
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Although all types of marketing are essential for promoting your brand, content marketing practices often get the most traction and have the most impact.
Not only can you drive more traffic to your website, but you can boost your SEO tactics in the process.
However, while all content marketing is valuable, interactive content is a step above the rest. Instead of relying on the user receiving information passively, interactive content invites them to be a part of the experience.
Engagement drives conversions, which leads to stronger sales and a better bottom line.
Fortunately, Ion Sell-Side Experience from Rock Content is designed to make interactive content easier.
Now, you can create valuable content that helps your marketing and sales teams align.
is Ion Sell-Side Experience
Ion is an all-in-one interactive content platform that aligns all of your departments under a single umbrella. On the marketing side, your team can create engaging pieces like.
Then, as your audience uses this content, you can capture plenty of insightful data. Each action is logged within the system, making it easy for both marketing and sales teams to view how users are engaging with each piece.
Best of all, Ion Sell-Side allows you to utilize multiple content pieces within the same funnel. As a consequence, you have more control over the customer’s journey from start to finish.
By getting this kind of bird’s-eye view of the process, it’s much easier for sales reps to reach out to leads and create meaningful interactions based on what they’ve done already.
Ion works for ongoing content marketing and SEO, and it can be deployed for specific campaigns. Once you realize the Ws Data revenue potential of Ion, you’re sure to get extra creative with its possibilities.
Screenshot Ion Sell-Side Assessment Home Page
5 Ways to Supercharge Revenue by Using Ion Sell-Side Experience
Understanding the basics of Ion Sell-Side Experience is only the beginning. As you familiarize yourself with the platform, it’ll be much easier to see how it can generate sales. Here are five ways to maximize your ROI with Ion Sell-Side.
1- Create a cohesive marketing and sales strategy
All too often, companies struggle because of the disconnect between their marketing and sales departments. On the one hand, marketing teams are there to promote the brand and specific products or services.
Basically, marketing reps are the ones making promises.
Gather more personalized data from your audience
Now, targeted marketing can make it much easier to convert a lead into a sale.
However, for niche marketing to work, you need to know as much about your audience as possible. Fortunately, Ion Sell-Side makes that a breeze, thanks to the way its interactive content works.
On the customer side of things, taking a quiz or survey can be fun and rewarding. In some cases, the reward may be literal in the form of free products or discounts for participation.
On the marketing and sales side, both departments can see how users interact with the content and make decisions accordingly.
For example, if one content piece is getting BY Lists the most engagement, the marketing team can focus their attention on refining that piece or creating similar types of content.