Komawa cikin 2017, mun gudanar da binciken farko. Na tallan tallace-tallace na kasa da kasa kuma yanzu lokaci ya yi da za a sami sabon hangen nesa na yadda ‘yan kasuwa ke amfani. Da sarrafa kansa. Anan mun jera wasu sabbin sakamakon binciken. Da mahimman hanyoyin da ake ɗauka. Mun kuma kwatanta bincikenmu da binciken da aka yi a baya.
ManufarMun so mu gano yadda ƙungiyoyin tallace-tallace ke amfani da sarrafa kansa. Na tallace-tallace a cikin ayyukansu na yau. Da kullun, wadanne fa’idodin da suke samu, da irin ƙalubalen da suke fuskanta.
Masu amsawaMasana harkokin kasuwanci da sadarwa 331 daga Finland, Sweden, Faransa, Jamus, Hadaddiyar. Daular Larabawa da Hong Kong ne suka shiga cikin binciken.
Sanin sarrafa kansa na talla
Kusan kashi 90% na masu amsa sun saba Sayi Gubar Lambar Wayar Salula da sarrafa kansa na talla. A baya a cikin 2017, 20,3% sun ce ba su saba da fasahar ba, yayin da 13,9% kawai suka faɗi haka a cikin binciken kwanan nan.
Amfanin sarrafa kansa na tallaFitattun fa’idodin sarrafa kansa na tallace-tallace sune ingantattun saƙon saƙon da ingantaccen ROI na talla. A cikin 2017, 32,9% alamar ingantaccen tallan ROI a matsayin babban fa’idar, yayin da 40,5% ya zaɓi zaɓi iri ɗaya a cikin 2019.
Kalubalen sarrafa kansa na tallace-tallace
Mabuɗin ƙalubalen sarrafa kansa na tallace-tallace sune rashin ƙwarewa da ƙarancin albarkatun ɗan adam. A cikin 2017, 40% na ‘yan kasuwa sun yi takaici game da rashin abubuwan da suka dace, yayin da 15,3% kawai suka sami irin wannan batu a cikin 2019.
Mabuɗin ɗauka
Talla ta atomatik ya zama mafi shahara tsakanin ƙwararrun tallace-tallace da sadarwa.
Ingantacciyar manufa ta saƙon shine babban fa’idar tallan tallace-tallace. Wannan yana tabbatar da cewa tallan dijital na yau duk game da keɓaɓɓen sadarwa ne.
Automation na iya Πώς να δημιουργήσετε μια επιτυχημένη στρατηγική δημιουργίας ζήτησης για νεοφυείς επιχειρήσεις; magance wasu mahimman matsalolin da ‘yan kasuwa ke fuskanta a yau, kamar haɓaka ROI, haɓaka ƙwarewar abokin ciniki da kawo ƙarin ƙwararrun jagoranci.
Mahimman ƙalubalen tallan tallace-tallace su ne rashin ƙwararrun ma’aikata da rashin isasshen ilimin yadda ake amfani da fasaha.
Lokacin Saƙonninku: Kula da lokacin sadarwar ku. Guji aika rubutu ko yin kira a cikin sa’o’i masu ƙarewa, kuma la’akari da yankunan lokaci don mutunta jadawalin abokan cinikin ku.
Saka idanu Ayyukan Gangamin: Bibiyar ayyukan kamfen ɗinku ta hanyar nazarin ma’auni kamar buɗaɗɗen ƙima, ƙimar amsawa, da juyawa. Yi amfani da wannan bayanan don inganta dabarun ku da inganta hanyoyin sadarwa na gaba.
Tsaftace Lissafin ku akai-akai
Bita lokaci-lokaci kuma tsaftace lissafin lambar wayar ku don cire lambobi marasa aiki ko kuskure. Jerin da aka kiyaye da kyau yana inganta ƙimar haɗin gwiwa kuma yana tabbatar da cewa saƙonninku sun isa ga masu sauraro masu dacewa.
Haɗa tare da Sauran adb directory Tashoshin Talla: Yi amfani da lissafin lambar wayarku tare da sauran tashoshi na tallace-tallace, kamar imel da kafofin watsa labarun, don dabarun haɗin gwiwa. Wannan haɗin kai na iya haɓaka tasirin ƙoƙarin tallan ku gaba ɗaya.
Gwajin A/B: Gwaji tare da dabarun saƙo daban-daban ta gwajin A/B. Gwada bambance-bambancen abun ciki, lokaci, da jimlolin kira-zuwa-aiki don tantance abin da ya fi dacewa da masu sauraron ku.