The persona is the type of customer to target. Wondering what he looks like is an essential element in determining the strategy to adopt to communicate with him. It is essential to define his age, gender, the social networks he frequently uses, in short, a robot portrait of the ideal prospect.
Specifying its purpose is also necessary in a marketing action . You need to recognize what you’re looking for whether it’s bringing traffic to a site, improving its brand awareness, or building customer loyalty .
It is a question of adapting the site to the
Indeed, SEO must adapt to the dimensions of the screen of a smartphone. As a result, prioritizing short keywords is a great help. In this case, once the user performs a search, you would be on the first page of the results.
Geolocation is essential, especially for hotels and supermarkets. When an individual connects to a Wi-Fi network, Google tracks them on buy telemarketing lead their servers and sends them a notification directly asking for their opinion on a nearby site.
SMS Marketing is a very effective way to convince a prospect. More than 90% of smartphone users are enrolled in SMS affiliate and loyalty programs. Companies communicate more easily with their targets thanks to commercial SMS. With only 160 characters, they must use the best performing expressions.
Having your own តើគោលដៅអភិវឌ្ឍន៍ប្រកបដោយនិរន្តរភាពជាអ្វី? application is therefore not to be neglected, without forgetting to activate push notifications. In addition, promotional notifications encourage users to make a purchase, especially in the late afternoon. They are useful for keeping customers and prospects informed about new offers and promotions.
Email marketing strategy optimization
To convince a prospect, email remains among the best strategies. According to the Sncd study, 76% of mobile users make purchases following an email from a company. In this regard, sending emails to announce a promotion or news can increase the sales rate.
Second, there are tools like Localytics and Flurry that measure mobile app activity . This tool therefore makes it possible to know the profile of users and to measure the commitment of application users to retention. They proceed by counting the number of conversions carried out over a chosen period.
Finally, Amplitude is a platform focused on the behavioral data of application users, both on the web and on mobile. It also checks aleart news their evolutions in the conversion funnel.
To conclude, having a good mobile marketing strategy requires a lot of implications, including creating a mobile survey to determine prospects, developing your audience on social networks , and creating a web app for each marketing operation. With these methods, you will see that the number of conversions of your prospects and the action of your customers will increase.
