The podcast: a must in digital marketing

Listeners often think of them as a digital radio show . For good reason, this type of content is often free . In addition, Internet users only need an Internet connection and a device such as a smartphone to access it.

In particular, creators can boast of the low cost of producing podcasts , not to mention that they are easy to design. Those who produce them can make their recordings from studios, at home and even on the street . Plus, they don’t necessarily need a script , as most podcasts take the form of a conversation .

Podcasts for all tastes
Podcast creators have relatively more freedom than those who do radio shows. Thus, they can give free reign to their imagination.

Podcasts are therefore often more creative

Among other things, advertisements on this type of format often differ from those encountered on television or networks. The fact is that hosts have the opportunity to read promotional messages in a way that best suits their show. As a result, sponsors can benefit from advertising that is out of the ordinary.

However, podcasting has the greatest advantage of allowing the treatment of various subjects such as technology, health, novelties … Producers can therefore continually offer new content to their listeners. The latter will therefore not tire easily. In addition, companies that have invested in this type of content have an added advantage . They recent mobile phone number lead  can, at any time, choose to convert their podcasts into blogs and vice versa.

Today, Internet users are bombarded with information, which leads them to prefer lighter content to assimilate , such as podcasts. With audio formats, for example, the player can both listen and perform another activity .

Midroll conducted a study on the subject. Research has shown that about 45% of people listen to podcasts  បច្ចេកវិទ្យាព័ត៌មាន៖ ស្វែងយល់ពីសារៈសំខាន់របស់វានៅក្នុងគ្រប់វិស័យនៃអាជីវកម្មរបស់អ្នក។ while  traveling (car, plane and transit). Similarly, nearly 36% consume it while cycling, running, walking and training .

Podcasting undeniably boosts a professional’s SEO strategy . Moreover, transcribing audio into writing is an excellent way to exploit this type of format. The keywords that will appear on the company’s website will not fail to attract Internet users. On the other hand, the integration of links in the description of podcasts also makes it possible to direct listeners to the desired website .

In addition to keywords and links , podcasts can also be used to better optimize your presence on social networks. The sharing of episodes on the different networks makes it possible to improve SEO . Similarly, sending messages on these channels to warn the interested audience improves blog traffic.

Creating an affinity with the audience

If podcasts are accessible at any time , they also have the advantage of conveying emotions . Most of the time, they come in the form of conversations , stories , or even personal experiences . In other words, listeners know they are listening to a man. The facilitator then becomes the voice of society . In this way, a more intimate bond is created with the promoted brand and the audience .

This format is an effective way to convert listeners into buyers . A study of 300,000 podcast consumers proved this. 63% of them confessed to having acquired the promoted article. In addition, 71% said they visited the sponsor’s website aleart news  after the host mentioned it during the show. In addition, a large part of young people seem to prefer videos and audios that are multiplying on different platforms.

Currently, podcasts are easy to access thanks to technological advances like voice assistants . With Siri, Alexa and everyone else, everything is much simpler. The same goes for podcast research . To listen to their favorite shows, Internet users only have to ask these assistants.

In addition, podcasts consume little bandwidth . Simply put, they charge quickly and consume little mobile data. As a result, the audience linked to this format continues to grow. For the company or sponsor, this translates into a higher number of potential customers .