A new sales method is developed

Today, thanks to inbound  marketing, the role of the salesperson has changed. A new sales method he no longer bombards consumers with cold calls and door-to-door visits, but rather naturally attracts interest customers thanks to valuable content. Here are the differences between an outbound and an inbound sale.
Gone are the days when sellers tried to sell their products with sterile persuasion and intrusive advertising. Today , marketing has become inbound, as oppos to traditional marketing which is instead calloutbound.

By outbound marketing we mean those strategies iceland phone number library aime at promoting the product and finding new customers through interruption tactics : billboards, television and radio spots, direct mail, junk mail… But consumers are tire of being bombarde by so many advertising messages, which are often not interesting because they do not correspond to their needs and requirements.

In this perspective, . It is inbound marketing , whose fundamental principle consists in the dissemination of quality content, which is interesting for the target audience because it satisfies concrete needs and requirements. Inbound marketing uses means such as email marketing, videos, blog posts and social media to naturally attract the customer, help him satisfy his needs and lead him to become loyal to the company.

Inbound marketing

In detail, let’s look together at the major differences between outbound marketing and inbound marketing sales practices .

1. Target selection

In inbound marketing the target is well defined, while in outbound marketing it is indiscriminate. Inbound sets its strategy on buyer personas , while traditional marketing proposes the same strategy to a heterogeneous and indistinct target.

The inbound marketing methodology is successful precisely because it focuses its strategy on a very specific target. For example, by writing blog posts with interesting topics for your target audience, you will be able to attract qualified leads on which the seller can concentrate, in a more target way, his efforts.

Knowledge of the web

As we mention before, the means use by. Outbound marketing do not presuppose digital tools, with the exception of spam email or messages that interrupt the user’s navigation. Those who use this strategy demonstrate a poor knowledge of the web and its dynamics, while those who use an inbound marketing strategy know digital and its potential well. The inbound seller, instead of relying on physical media, uses blog posts, websites and social networks to find and contact new customers.

 

3. Disturb vs. Attract
According to the outbound method, the potential customer receives countless advertising messages advising him on what to buy. In addition to the fact that these messages are so frequent that they disturb the potential customer, they are not even effective because very often they advertise products that differ from the consumer’s tastes. The outbound seller therefore tries to persuade as much as possible until the potential customer does not buy.

In inbound, instead, the potential customer how to use telegram’s advanced search feature is not stressed by advertising messages, but is naturally attracted by what interests him. The inbound seller , therefore, never disturbs the consumer.  But informs him of something relat to the product, helping him in some way in the choice but in a completely different way compared to outbound.

We can compare this last difference to the metaphor of the hammer and the magnet. The outbound seller is identifi with the hammer : he continues to repeatedly advertise his product until the consumers, exhausted, will be (sometimes) mov to purchase. The inbound seller, on the other hand, is identifi with the magnet because he spreads quality content with which he helps consumers by advising them or clarifying their doubts. In this way he naturally attracts truly interested consumers to the blog and the site.

SEO is the main tool that inbound marketing

Uses to attract qualifie visitors. Search Engine Optimization is the set of techniques that allow a site to position itself on search engines . The higher the site is position in the top positions, the greater the chances that the user will visit it, because, instinctively. The first search results are considered more authoritative. In this way, it will be much easier to attract additional customers.

As we have seen, there are substantial differences egypt data between the two strategies. Consequently, the role and methods of the seller change radically compared to the past: the seller is no longer perceived as a “disturber”, but as a competent and authoritative figure who knows how to propose targeted offers based on the real needs of potential customers.