How to determine a product is better than another? Of course, it can be proven by testing both.
It is similar to AB Testing. AB Testing is a process of testing two versions of a digital asset by differentiating one variable from one of them to compare which performance is better.
Interested in a further explanation of AB Testing? What is the concept? What is the application of AB Testing in Digital Marketing? Read this article until the end so you understand.
A/B Testing and How is the Concept
In simple terms, AB Testing is the process of testing two versions of a digital asset to compare which has better performance. From the two versions, you can later find out which one customers prefer. Is it version A or version B.
In concept, AB Testing is a testing process that is not much different from testing plants in science lessons when I was in school.
For example, there are two plants. Both must receive the same treatment except for one aspect or variable that is deliberately differentiated. For example, plant A is exposed to more sunlight than plant B. In the end, we can find out which plant will grow better.
AB Testing is one of the scientific testing techniques on plants but is applied in the world of digital marketing.
Why A/B Testing is Important
AB Testing is very important because AB testing provides marketers with the data needed to maximize their marketing budget.
The data itself will be useful to help in knowing buy telemarketing data and producing digital assets that suit consumer tastes. That way, a positive customer experience is created. This is also expected to increase the number of conversions.
In addition, the results of AB testing also show that with small changes, it can show quite significant progress. For example, just by changing the meta description title, it can influence someone’s desire to click and make a purchase of the product being sold.
Also read: 5 Recommended Digital Marketing Books for You
A/B Testing in Digital Marketing
Back to AB Testing in Digital Marketing. AB Testing is a testing process carried out on digital assets such as:
AB Testing is a testing process that can be done by looking at the insights and responses given by the audience. For example, you can do testing with two social media posts.
Create the two posts with the same topic but with different designs. That way you can draw conclusions about which designs are preferred by the audience and are able to draw more insights.
What can be A/B Tested
AB Testing is the process of testing digital assets with several variables that can be tested. For example, you can choose several examples of variables that will be tested in creating a website such as
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AB Testing is a technical skill that you will learn while taking a digital marketing class at RevoU. In addition, you will also be prepared with supporting skills to become a reliable Digital Marketer.
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Critical Thinking Frameworks & Effective Communication
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That’s a complete explanation of AB Testing where AB Testing is a competency that you must master as a digital marketer.
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