A good e-commerce strategy: 11 concrete tips

Achieve rapid online growth with your webshop
Unfortunately, growing your e-commerce business is not a matter of waiting and hoping for the best results. You really need to set up a good strategy and map it out in detail across different platforms.

In this article you will find a proven recipe for a good e-commerce strategy that will make your webshop grow in combination with search engine optimization and search engine advertising .

11 Elements of Your E-Commerce Strategy
1. Create a recognizable style

Create a recognizable style

Whether it’s your webshop, your Instagram page, your offline campaigns or your business cards – make sure that customers immediately know that they are dealing with your brand. This means product photography according to a fixed format, a recurring color palette, a recognizable tone of voice; you ensure that your brand identity is reflected in everything you do.

In order not to deviate from the main lines of your brand, it is wise to record your corporate identity in a brand book. You can constantly refer back to this when, for example, setting up new campaigns, adding products to your range or trying out a new sales platform.

The big advantage of a recognizable style? phone number library This is what sets you apart from the rest. There is a good chance that the products you sell are also available elsewhere. Your brand makes the difference. Your target group unconsciously builds a bond with your brand – even before a purchase has taken place. All thanks to your recurring identity.

Provide relevant content

In addition to your product texts, it is also wise to add additional content that provides your target group with relevant information about your products. For example, think of a blog . The blogs that you write as a copywriter place your products Razlogi za pritožbo in context. Which interior styles match the furniture in your webshop? How do you combine your sneakers with a formal outfit? How do you make the best cappuccino at home with your coffee machine? All blog topics that inspire your target group to read more about the products in your webshop.

Writing these types of blogs not only has america email list a positive effect on the click behavior within your website, it can also provide more organic traffic from outside. As soon as you start ranking your articles on relevant search terms, you will notice that the traffic to your website increases significantly. Make sure that this group is referred from your blog in a natural way to the products that are mentioned in your blog articles. Inspiration simply encourages action.