Optimize your business website with artificial intelligence

Designing an AI-powered business website requires that all the components of the software are optimized. It is clear what elements are needed to create a successful user experience with this technology. In this article, we will dive into everything you need to know about creating an AI-powered website. From setting up the tools and methods…

Lead Management: Best Practices to Close More Opportunities

Without a lead management process. It is very likely that the acquired leads will soon exit the purchasing process, to then be easily attracted by the competition’s proposal. This happens because gaining the interest of a prospect is only the first step on a long and sometimes tortuous road. In order for a lead to…

Content Marketing Agency: Why It’s Essential for Your Business

A content marketing agency deals with the creation of articles and texts optimized for search engines to be published on the website and/or on the company blog, essential for your business to attract qualified leads and create a relationship of trust with them with the aim of turning them into customers. In order to delve…

To conversions with narrow targeting

In this case study, we share the results of the work of the Inweb team, which helped RBK Kronos increase conversions by +374% in the repair and construction sector, thanks to thorough testing and optimization of PPC campaigns. Using narrow targeting and focusing on specific product categories, we achieved our goals, significantly increasing the effectiveness…