The chat platform most used by 90% of Taiwanese people
Thinking back on your day, how many times do you usually open LINE?
In the 2023 Nielsen Internet Survey, 80% of users said that LINE is the most opened app in a day. With an average of about 14 times a day. And 20% of users use it more than 30 times a day. .
Compared with FB and IG, which are full of zombie fans. Taiwan has as many as 22 million monthly active users of LINE. Each of them sms services has been authenticated by their real name. Using LINE as customer service will undoubtedly maximize the market audience coverage.
One-on-one chat interaction, the most thoughtful and exclusive service
Different from the official website customer service, LINE customer service provides a sense of intimacy like a private message. So it can establish a closer relationship.
In the same survey report, 77% of users stated that LINE OA is the first choice for contacting brands, 80% of users believe that LINE OA provides personalized services that meet their needs, and 54% of users believe that LINE OA provides personalized services that meet their needs. Because of LINE OA, the favorability of the brand has been improved.
Choosing LINE as the customer service system allows brands to communicate face-to-face with customers, communicate one-on-one anytime and anywhere, and provide personalized marketing, sales, customer service and other services. It can also collect customer information from LINE chat rooms for further analysis and application.
LINE API serial connection technology is mature
As brands and consumers become more and more dependent on LINE, corresponding API technology and technology tools are also booming.
Taking the most common LINE Messaging API as an example, brands can not only send more diverse message formats, but also what is the spam trap and how to avoid it help consumers automatically attach tags to target audiences. In addition, LINE API can also be connected to other platforms to integrate data. Such as e-commerce websites, CRM/CDP platforms. GA or marketing platforms to create a more complete customer 360.
This article will also recommend technological tools developed by Crescendo Labs , LINE’s only gold medal partner , to help LINE customer service save time and effort and create maximum benefits.
- Recommended reading: Are you debdirectory hesitating about connecting to APIs? The 5 most common questions asked by small and medium-sized stores when operating LINE
