Transactional SMS is a type of SMS in business communication that perfectly balances convenience and effectiveness. This particular type of messaging is instrumental in driving customer customer satisfaction engagement and conversion.
72% of people have purchased after receiving a transactional SMS from a brand. Plus, people who purchase via text message seem to buy more frequently.
By 2024, customers expect to communicate directly with brands. According to SimpleTexting, 79% of consumers opt to receive SMS messages from brands.
Businesses should include transactional SMS in their broader SMS marketing strategy. This guide will highlight best practices to help you get started and lay a solid foundation for achieving better customer satisfaction.
How do transactional SMS help businesses?
What are the types of transactional SMS?
Below are some list of new zealand cell phone number common types of transactional SMS:
Order confirmation
Account Alerts
Delivery Updates
Password reset notifications
Pre-Applications
Appointment Reminders
Fraud alerts
Account verifications
Quick Registration OTP
What are the unique features of transactional SMS?
Here’s what makes transactional SMS unique and different from other types of business messaging:
Informational: Unlike promotional messages, transactional messages are intended to inform, update or alert customers about what they prefer and appreciate.
Faster delivery: Text messages already boast high deliverability and open rates; transactional SMS goes one step further, focusing on the “speed” of real-time message delivery to keep the customer updated all the time.
Most convenient: Customers receive the most important updates and information about your product, account or service directly in their pocket, with simple text and the fewest words, easy and quick to understand.
Highly reliable: Since SMS is not dependent on cloud-based platforms or the Internet, customers can fully trust that they will receive their messages at all times.
Read also Top 10 SMS Marketing Practices for Businesses
Ways Transactional SMS Helps Businesses
Here’s how transactional SMS helps businesses:
Driving traffic to your company’s website
Help with customer service
Automate maximize conversions with bulk sms marketing: here’s how customer service
Increase customer engagement
Lower costs
Reduce turnover
Increase average order value (AOV)
Increase customer cz lists lifetime value (LTV)
How are transactional SMS different from promotional SMS?
It’s easy to confuse transactional and promotional SMS, but they differ in their inherent purpose and focus.
Businesses use transactional SMS to share urgent information, alerts and updates about a product or service with existing customers.
