We have already shown that monitoring brand keywords is very important for your planning. But how to find them? Check out our tips! When it comes to keywords and relevance for your brand in the SERPs, Google is always a reference, right? The good news is that Google Alerts can help get those answers. Instead of searching for terms related to your business, this free tool will send notifications every time your brand is mentioned online , generating valuable information.
Explore social networks
Social networks can also be an important source Email Leads of information for those searching for branded keywords. One of the most relevant tools to carry out these searches is Twitter. The “Advanced Search” feature allows you to find exactly what you are looking for. You can customize your search by querying an exact phrase or just a specific term. In addition to organic search methods for branded keywords, you can find them using specific tools for this task.
A Content Marketing strategy
They have the same formats, and ultimately. The objectives BY Lists of the other keywords, that is. To contribute to the acquisition of leads and make them find. The content that will advance them in the purchasing journey. As expected. They should be chosen along with the other keywords of the project and following the same quality standards. Such as relevance to the product or service offered and search volume in the main engines, with Google at the top. In addition to search volume.