Consumer behavior – how to analyze?
Customer behavior analysis allows companies to determine the interests and habits of buyers. Knowing the characteristics of their behavior. It is easy to select the right channels for communication. Use effective advertising platforms. And make unique product offers in terms of price and composition.
- Basic model of customer behavior
- Types of consumer behavior
- Factors influencing consumer behavior
- Consumer Behavior Analysis
- IP Telephony Services for Customer Research
Analysis stage. The employee sums up the results of the working day/week, and the manager evaluates a longer period: month/quarter. The manager provides a report on his work and the results achieved, and the manager plans how to improve the indicators, speed up the sales period. Here the company returns to the planning stage again.
In our article, you will learn what influences malaysia phone number list consumer behavior and how to analyze it correctly using IP telephony services.
Basic model of customer behavior
The basic behavioral strategy of any client is based on his decision to buy a product or service. The main criteria for choosing are: necessity and interest in the product. Aas well as financial ability. A person realizes the need. Feels pain and looks for rational options to close it.
A potential buyer gets acquainted with the product. Collects information about the brand. Consults with the seller, studies reviews, participates in a test drive, etc. At this stage, a person may already develop sympathy if the product is useful and corresponds to his personal interests and financial capabilities.
Types of consumer behavior
No less important factors influencing purchasing behavior are the degree of customer interest and the availability of similar goods and services from competitors, or more precisely, the differences between the offers of different companies. In this case. 4 types of buyer behavior can be distinguished:
| Differences between competitors | High level of interest | Low level of interest |
| Big difference | Complex | Search |
| Minor difference | Unsure | Habitual |
Habitual behavior is typical for everyday purchases
- For example, going to a store and buying bread or milk. The goods are inexpensive, the level of customer interest is minimal. In this case, to get a customer, it is enough to offer him an cyber monday sms marketing strategies [2024] additional bonus, for example, to hold a promotion or offer a gift for a purchase.
- Search behavior is often observed among buyers of goods and services . That are presented in mass markets, for example, in online marketplaces. The number of offers from competitors here is off the chart.
- Uncertain behavior is easy to identify cz lists in those customers who choose products based on taste preferences, for example, a certain sportswear brand or a hotel for a country holiday. The difference with analogues can be minimal, so companies must clearly work through customer objections, showing the key features and advantages of the offered goods and services.
- Complex behavior describes customers who buy expensive goods, such as a car or real estate. Every detail is important to them, in this case the customer most carefully studies the offers of competitors in search of the best option for themselves. For effective sales, it is important to work out the strengths and weaknesses of the company, brand, product or service in advance.
Factors influencing consumer behavior
Social status, age, occupation, environment and lifestyle also leave their mark on customer behavior. All these factors can be divided into 4 groups:
- Cultural factors are culture and subculture.. During education are taken into account. National characteristics or religious views can influence a person’s behavior. As a rule. These clients can be singled out as a specific target group.
