Content Marketing Goals: How to Focus on Growth
Here’s a big question that might make you think twice: Are you achieving your content marketing goals? If your and feel uneasy, that’s okay. You’re not alone.
We translated this article to show you
three content marketing goals you email data should be pursuing, no matter what your business. The author, Julia McCoy, is an entrepreneur, curator, content marketing strategist, and advocate for using content to promote your business. She knows her stuff, and we and the agree with her on many things. According to a recent study by the Content Marketing Institute , 57% of marketers do not measure the ROI of content marketing, and therefore cannot judge its effectiveness.
One of the biggest red flags
for this approach is that content marketers don’t understand the purpose and goals of content. Why are you doing content marketing?
If so, the goal of your content it helps keep your site fresh dynamic strategy is wrong. Such goals will not drive real, measurable growth (ROI and revenue). And without measurable growth, you will achieve nothing.
But if regular publications and a content site don’t contribute to growth, what does? And what should be the goals of informational content? Let’s find out.
Content marketing goals should afb directory be 1000% growth. And yes, content can absolutely propel your business to heights. Growth in content marketing is easy to spot if you know what to look for. The good news is that if you see any of the following, you’re growing.More quality traffic means more conversations around your content. That’s the second goal of content: citations, buzz, engagement. Even a few lively, interesting comments from real people or mentions on other sites indicate growth through content. You’re engaging people, influencing them, and gradually they move from mere interest to consideration.
If so, the goal of your content strategy is wrong. Such goals will not drive real, measurable growth (ROI and revenue). And without measurable growth, you will achieve nothing.
But if regular publications and a content-filled site don’t contribute to growth, what does? And what should be the goals of informational content? Let’s find out.
