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If you want to get new clients, you need advertising. For advertising to be effective, you need to turn to professionals. However, working with a marketing or advertising agency does not always bring the expected results. Who is to blame for this and how to set up work with the agency so that advertising does its job, said Valeria Chumachenko, a marketer for client projects at Aktion Marketing.
Content
Why agency
How to build relationships with an agency
Why agency
For many companies, working with an library shop agency has significant advantages over the idea of hiring a full-time marketer or an entire department:
the staff and formal expenses are not increased by employees with a narrow specialization;
Agency employees are professionals who are responsible for their work and have a variety of experience and competencies;
It’s cheaper and faster than introducing a new employee to the subject.
For more information on how to understand whether you need an agency or your own marketer,
Read our article
The agency will undertake the entire cycle of launching an advertising campaign, conduct a market analysis and help create a clear portrait of the target audience. After that, it will select tools and channels for promotion and launch advertising. The agency also regularly monitors the effectiveness of the campaign, adjusts the agreed tactics if necessary and then evaluates the results obtained.
Agencies work with clients from various business areas, and therefore are familiar with the most relevant ways to attract clients. Specialists mis on märksõna raskusaste? of the full-cycle marketing agency Aktion Marketing will help you decide on the tools for an advertising campaign, develop a selling landing page, and promptly prepare notifications about promotions, webinars, and other client activities.
Our promotion tools allow us to develop super-targeted advertising campaigns. We make sure that the posted content and advertising are seen only by those people who are ready to make a purchase decision, i.e. we do not waste the client’s budget in vain .
Valeria Chumachenko, client projects marketer, Aktion Marketing
How to build relationships with an agency
Find out everything about the agency and the b2c fax terms of your cooperation
Study the agency’s cases, successful campaigns, reviews. Pay special attention to how tasks were solv for companies in your field. Find out what the prices for services are made up of, what specialists will work on your project. Usually, negative experience is directly related to unjustified client expectations. Spend time studying the details to understand what result the agency guarantees and what is required of you.
