How to build a social media action plan (community management)?
As business owners, we all want to gain maximum visibility with the public and we know full well that the best way to achieve this is to take advantage of social networks. However, when it comes time to set up a community management action plan, it is difficult to know exactly how to proceed…
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That’s why it’s important to draw phone number library up a social media plan. Here’s a step-by-step guide to developing an effective community management action plan .
Why build a community management strategy?
For most websites, traffic comes from social networks like Facebook, Twitter or Pinterest. If your page or account has low visibility, you will have difficulty generating visits to your pages and articles , which will negatively impact your turnover. This fact is even more true if you are in a competitive sector.
Furthermore, implementing an effective community management action plan allows you to better understand the expectations of customers and prospects. Since social networks are a window of dialogue, the company will be better able to communicate directly with followers , inform them about new products or answer their questions.
Investing time and money in a create the articles of incorporation community management campaign is therefore profitable. The ROI (return on investment) will be higher than that of other paid channels such as Adwords.
A community management campaign allows you to increase your visibility and reach out to prospects, with the effects of better customer loyalty and an increase in the value of your brand .
Implement a community management action plan: monitoring, objectives, achievements, administration, etc.
To build a successful social media campaign , it is essential to follow these 4 steps:
1) Carry out monitoring
Monitoring or auditing is the aero leads first step to follow. It consists of searching for information on the sector and buyer personas:
- Monitor the brand and competitors. The same goes for keywords related to sectors of activity.
- Define the target audience, potential customers, media and influencers.
- Benchmarking: this process consists of comparing your company with its competitors in order to put in place an appropriate community management action plan.
- Study your own brand, identify any potential blocking factors and look for actions to implement to boost its visibility.
2) Define the objectives
What results do you hope to achieve? Are the objectives achievable? What means are available to you?
- Boost brand visibility
- Developing your branding strategy
- Increase website traffic
- Establish a close relationship with your community
- Improve your sales
- Optimizing customer loyalty
3) Implement the community management action plan
- Implement a community management campaign in accordance with the objectives set
- Create a relevant editorial line
- Define a community charter
- Create a coherent graphic identity
- Show your presence on multiple social platforms
- Relaying blog articles on social networks
- Publish quality and potentially viral content
- Focus on storytelling
- Include strategic keywords in posts
- Provide as much information as possible
- Boost content sharing
- Improve responsiveness on social networks
- Possibly broadcast sponsored ads on social networks
- Do product placements
- Attract more followers by boosting the reach of your posts
- Focus on automation
- Use analysis tools (Facebook Insight, etc.)
4) Manage the community
- Encourage exchanges with the community: motivate comments, ask for reactions to statuses, ask questions, conduct surveys, etc.
- Respond and address followers’ comments appropriately
- Create contests regularly
- Implement an effective web moderation strategy
