How to Craft Your Buyer Persona
Once you create this persona, you will have a clear path to find your potential customers.
Deciding who your target audience will be should be the first step before you even start your outreach campaigns.
You don’t want to send cold emails to everyone, because, guess what?
A very high percentage of people will not engage with take email marketing service you and therefore will not open your email, respond to you, or do business with you.
This is not a good plan and it certainly doesn’t have good implications for the sender’s reputation either!
But don’t worry, there is a simple solution to this problem.
It’s called your buyer persona.
It will also help you and your team stay connected.
Now, in theory, this seems simple enough, but how exactly do I create my buyer persona?
Don’t worry, we’ll leave you with 3 examples so you can use them as a template or inspiration (or just to get the point)
You can also try our free Buyer Persona Generator too
Types of Buyer Personas
Not all buyer personas will follow the same pattern.
We’ve broken them down into three different categories that you should keep in mind when looking for your ideal client.
- Age
- Personality
- Mode
Let’s divide these categories a little better.
1. Age
The age of your buyer will greatly influence how they view sales and meetings.
You’ll also want to adjust the language and level of seriousness you employ, as a Gen Xer may not appreciate an overly formal approach, nor will a Gen Zer be interested in stoic seriousness.
Experienced buyers
We are mainly referring to Gen X buyers. Having lived unlock your inner doll with every click through all stages of technological progress, they function very well with technology.
Generally, managers, because they are disciplined and highly collaborative. They have worked their way up in the same company.
This generation tends to be very communicative, so suggesting a meeting or a coffee chat might be the way to go, rather than simply sending emails back and forth.
New buyers
This new generation of buyers are generally looking to build their own business opportunities, they do not want to climb the ladder in a single company. So they would be ideal targets for new business opportunities, software sales, etc.
One thing to keep in mind when reaching out to this group is that they tend to live by the motto “work to live, not live to work,” so always try to contact them during typical office hours.
2. Personality
Collaborative
When you reach out to collaborative people in spam data sales, you need to build a relationship with them first, as they need to trust you before they will reach out to the rest of the team on your behalf.
