How to create an editorial calendar in web writing?
The editorial calendar is an essential tool for marketers, bloggers and community managers who want to successfully manage their content. Not only does it save time, but it also allows you to strategically anticipate relevant dates for the audience.
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What is an editorial calendar? Definition
The editorial calendar is known by several names: publication calendar, content calendar, editorial planning, etc. It is a table allowing you to know the content to publish on your site or on your social networks over a given period.
The editorial calendar is used to set up:
- Cold content or fixed pages, such as category pages, product sheets, etc.
- Hot content like blog posts.
- Content for social networks .
Each content is classified in detail with its publication date, format and title.
This planning tool is used by several professionals to manage resources: web editors, bloggers, infopreneurs, e-retailers, community managers, SEO experts, etc.
The benefits of an editorial calendar
Setting up a schedule offers a multitude of benefits:
Better content planning weeks (or months) in advance
With the editorial table, you glavni marketinški trendovi koje ne možete zanemariti u 2024 benefit from an overview of the topics already covered and the content to come.
Different article ideas
Article ideas are categorized in your editorial calendar. This way, you avoid writer’s block since the topics are anticipated in your board. They can also be associated with seasons or events of a given period.
Easy collaboration
The implementation of this table aleart news makes it possible to simplify collaboration between the different stakeholders ( editor-in-chief, editors, integrators, etc. ). This planning tool makes it possible to draft briefs for web editors, for example.
A time saver
By grouping tasks, you can save time. If you have to be away, it is possible to schedule uploads. Compared to the deadlines of the planned work, if you are ahead of your publications and you have to be away, you can even schedule uploads.
How to create an editorial calendar?
1) Determine your target
Before implementing an editorial calendar, know who you are writing to. Define your potential readers, your customers and your prospects. All you have to do is identify the most suitable channels to communicate with them.
2) Create articles that meet readers’ expectations
Topic ideas should match the queries that people type into Google. Therefore, the content produced provides answers to their problems.
3) Choose a keyword
Choosing keywords is an essential step in a content strategy. This step helps guide the writing of your content as well as the way you approach your audience.
4) Analyze the competition
Analyzing your competitors’ strategy allows you to have a global vision of the players who are present and who compete with your offer.
5) Set the number of words
The number of words depends on the volume of data to be processthe content and the level of competition on the chosen keyword.
6) Determine the type of content
The type of content to create depends on the target audience and your expectations. You can focus on fixed pages, product sheets or blog articles.
