How to develop a successful social media strategy
Being active with your company on social media goes beyond just posting messages. There is a whole strategy behind it. Why does one message work and another message doesn’t? Time for a short masterclass!
Know your target audience
To achieve the right goals, it is important that you are active on the platforms where your target group is located. Sounds very logical, but in practice we often see that companies are active on platforms where you cannot find the target group. So do not be active on Instagram because you ‘want to do something with Instagram’, but think carefully about who you can reach there.
Of course, it may be that your company has multiple target groups or that your target group is present on multiple platforms. If this is the case, then play into this. That is the only way to really know if you are reaching the target group.
What is the purpose?
Once you have determined which platforms you want to be present on, it is important to think about what you want to post. Put yourself in the role of your target group: why does the target group want to follow your company on social media? Many organizations find it difficult to come up with something to post on social media every time. This is a bad idea anyway, because you are not going to post something just to post it. Post something with a purpose! Determine in advance what you want to achieve with If you know what you want to achieve email data with social media, it is important that you think carefully about how you are going to achieve your goals. You can do this in different ways. In order not to make it too difficult for yourself, we advise you to use fixed recurring themes that you can give your own interpretation to. Of course, it really depends on the type of company with which themes you can work. To give you some inspiration, we will take a fashion webshop as an example.
You can have these themes return weekly making
it easier to give substance to the content you post on social media. Use a content calendar. This way you keep an overview and can Pogajanja z zavarovalnicami work consistently.
Ensure diversity
Provide a diversity of content. Pay aob directory attention to the various expressions in your social media strategy. So think carefully about text, video, banners, etc. A different goal can require a different expression. So include this in your strategy.
Length of a message
Furthermore, it is important to think carefully about the length of your post. The ideal length of a message differs per platform. Note that there is a caveat to this. One message may need more explanation than another message. And one video does better with more seconds than a very short. video.
