How to make sure you’re complying with privacy regulations when renting a database
Is it legal to rent a database ? This is one of the most frequently asked questions by users and companies that are starting to carry out massive campaigns and require a boost in the form of a database. We can give you the answer right now: yes, renting databases is completely legal . However, there are some issues that you should take into account when doing so.
Renting a database: the 3 key regulations
It is vital that before renting a database you study the company that offers it and make sure that all legal aspects are in compliance with the law. There are 3 regulations that you cannot ignore, and if you do, you will get into trouble.
Renting a database is legal, but as in many other markets, fierce competition lowers quality and certain companies break the law by offering poor quality, unverified data .
Three laws protect data protection:
Any database you want to rent must be under the standards of these 3 laws:
Data Protection Act ( LODP ).
Regulation of information society services and electronic commerce ( LSSI ).
General Data Protection Regulation ( GDPR ).
Express consent: the above laws establish that users of the data obtained and stored have given their express consent to use them, and know who is storing the data and for what use.
ARCO rights: every database must be prepared to be able to act immediately against ARCO rights . These establish that users have the right to immediate access, rectification, cancellation, limitation of use and disappearance. These are the main buy telemarketing lead regulations , although not the only ones, that you must take into account before renting a database to third parties . It is legal and you can do it perfectly, but you must make sure that you do it under the protection of the law.
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