How to measure the effectiveness of a rented database in your marketing campaigns

You wanted to run a marketing campaign , you had low database density and you decided to rent one. So far, so good, but after taking all the necessary steps and launching the campaign, it’s time to study the results. You need to know the effectiveness of that rented database and how it has worked in your campaign.

How to measure the success of a campaign with rented databases
Renting a database does not mean giving up basic tasks. It is necessary to study its performance and compare it to find out if the success has been what you expected. After each campaign, you should consider whether it was worth investing resources in renting a database .

There are several metrics that

A will help you in this task, which can be done in real time or after the campaign has finished. One of the most important is contactability . It is a metric that is used to know the number of users that you have been able to contact thanks to the database.

High contactability means a greater opportunity for sales or lead capture . Low recent mobile phone number lead contactability may indicate that you have not segmented the database well or that your contacts are not as good as you expected.

To find out if a database has good contacts

A you should use OPT-IN . This is the number of contacts Skep vinnig pragtige e-posse met ons gratis e-possjablone who have given their explicit consent to receive communications.

Deduplication is a method of identifying and removing. Investing time in selecting a quality one. duplicate data that may have been accidentally or intentionally introduced into a database. Knowing the percentage of this duplicate data will allow you to know whether or not a database is being effective.

Now you know: measuring the effectiveness of a rented database is just agb directory as important as investing time in selecting a quality one.