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IAB Spain , the advertising, marketing and digital communication association in Spain, has present the 2024 ition of its Top Digital Trends report . This is a reference document, prepar in collaboration with the IAB Spain Working Committees. As a novelty this year, the online presentation of the report has also been carri out in the IAB Spain Metaverse space.
This year’s ition of the report is sponsor by Adevinta and offers a global view of the market in a practical and effective way, analyzing the business keys in 2024 relat to the following disciplines that will be list below, as reflect in the press release sent by IAB Spain to the mia today, Wnesday, January 24, 2024.
“The IAB Spain Top Digital
Trends Report, which we are proud to sponsor from Adevinta once again, is a compass for those of us who are dicat to digital advertising. Every year it helps us identify trends and business keys that are very relevant to our day-to-day work. With buy telemarketing lead this report in hand, we have fac authentic revolutions in the sector such as programmatic, the rise of data or cookieless. And, in the same way, this 2024 ition of the report will accompany us in one of the great challenges we now have as an industry; the transition towards advertising without cookies, where the user is the protagonist of their consent, achieving more sustainable advertising and the rise of Retail.”
Alberto Martín, Advertising Sales Director & Milanuncios Sales Director at Adevinta
Conclusions from the IAB Spain Top Digital Trends 2024 report
Digital audio
Podcasting will continue to expand in 2024, but with an increasing focus by measuring key metrics such as website on specialization and community building. Niche podcasts focusing on specific topics, from unusual hobbies to deep social issues, will increase.
Interactive podcasts will also grow through real-time surveys that listeners can answer while listening, as well as the use of augment reality or virtual reality tools to increase interactivity and create more visual experiences in podcasts.
Furthermore, monetization in the Digital Audio ecosystem will diversify and the america email number of platforms developing new monetization models that offer, in turn, a comprehensive service to creators will continue to grow.
