If you’re planning on making your own video

Rewards offered . Present your most interesting rewards or those that you think will be most attractive to contributors.

Viewers will only give you their attention for a few moments: your video should be no longer than two to three minutes, and you should get to the point quickly.

Images and photos

 

Your product photos can be the deciding factor middle east mobile number list in a contributor’s decision, so it’s important to ensure they’re professional quality.

Here are some resources to help you take your own photos, no matter your budget:

 

Product Photography: The Complete Guide to Product Photography

E-commerce photo shoot:steps to streamline the process

Free Course: Product Photography for E-Commerce (in English)

Photos shouldn’t just be about your this helps you look at the lead’s past actions prototype and its features. Add other visuals to help contributors get a sense of your brand as a whole, like behind-the-scenes shots of your campaign and others that illustrate the progress made so far.

 

By giving potential contributors an inside look, you create a connection with your team and your business.

 

Social proof

 

Don’t forget to include social proof on your landing page to build credibility for your campaign. “Crowdfunding is inherently an innovation agb directory space,” Justin says, “and new products and entrepreneurs rarely have customer reviews, an established brand, or any other proven track record to demonstrate the quality of their product.”

 

According to Justin, the most successful creative resources are:

 

Product reviews from trusted third-party publications

Campaign videos honestly presenting the prototypes

 

Writing

 

Impactful copy is just as important as quality photos for a crowdfunding campaign. You’ll need a catchy headline and a clear, compelling project description to build a successful campaign.

 

Your project title, the one that will be placed at the top of your campaign page, should be simple, precise and striking. It should also include the name of your project or product. For example, “New indoor vegetable garden” is not as useful or attractive as “Nano Garden: the connected mini indoor garden.”

 

Your campaign introduction should give backers a clear understanding of what your product is, what problem it solves, how it compares to other products on the market, and why it matters to them. Don’t force them to read the entire campaign page to get the core message, but use the basics to entice them to continue reading.

 

Copywriting doesn’t stop there. Some of the most successful campaigns are presented as long sales pitches and include a lot of in-depth content.

 

Here are some additional resources to help you write copy for your campaign:

 

E-commerce copywriting: how to write persuasive promotional content to boost sales

Increase e-commerce conversion rate by writing better content:tips

How to Write a Persuasive About Page (+Examples & Template Included)

Public relations

Reaching out to experts in your niche market is an important part of any crowdfunding campaign. When you hear “public relations” or “PR,” you might think of pitching your story to big-name media outlets, but whether you’re reaching out to major media outlets, bloggers, or social media influencers, your approach will be largely the same.