An exercise that is most beneficial to undertake when setting out on this journey to create a product is to do some analysis of the marketplace to see what else has been produced on the topic.
There are numerous benefits of doing this but one of the key ones for me is that it shows whether people pay for that type of information and to see what kind formats of products seem to be doing well.
It shouldn’t take you too long to get an idea of this. Head to your local news stand and see what magazines there are on the topic, head to Amazon and look at the books that relate (and try to get a feeling for how well they’ve sold by looking at their rankings and numbers of reviews), look online to see if other eBooks, courses, membership sites or other products have already been created.
If there are a lot of products on your topic you have some proof of concept but you also might well have a challenge on your hands too as the market might be cluttered. If this is the case it might be worth doing some deeper analysis of the competition.
- What do they do well?
- What formats seem to have worked well and what have not?
- Are there any gaps in the market?
- What marketing techniques do they use?
The more research you do into these questions the better positioned you’ll be in to tap into what is working for others but also create something that stands out from the rest.
Test the Idea
As bloggers we have a real advantage over updated 2024 mobile phone number data many other publishers of online products – we have a great way (or a number of great ways) to test our ideas to see how they resonate with people before we even begin producing our products.
For almost every eBook, course or other kind of product I’ve created. I’ve first gone to my audience in some way to test the idea. By putting it ‘out there’ some some way I see whether it gives my readers energy but also quite often get feedback that makes the product better or that gives me hints as how to market it more effectively.
It’s never quite the same but usually involves some combination of the following ideas.
Blog Posts
The most simple thing to do as a blogger is to
create a blog post (or a series of them) to test your idea. These could take a couple of forms including:
- writing your product as posts – I’ve seen न्य कार्यों द्वारा कोई भी पदनाम जो many bloggers create their products in public on their blogs over the years. You might not choose to put the whole eBook/course on your blog for free but it putting your initial ideas onto your blog and then turning that into part of your product can work well. In essence this is what I did with 31DBBB – although I didn’t realise it at the time.
The key with both approaches is to watch the reaction of others to your posts. Are people excited by them? Do the posts actually bring about some kind of benefit to your readers? If there are sparks of energy being created you should follow that energy and keep working.
If there are not – you might want to keep working on the idea.
Note: Of course it takes having some readers canada people to your blog to get these kinds of reactions. If you have a small readership you might want to try some of the other methods below.
