Keep your email list free of email addresses that. One of the most basic pieces of marketing advice is to never buy email lists. It’s about people you’ve never with before and you have no idea if they’re a good fit for your offering or your business. Most importantly, these people have never agree to receive email from you.
Prune and update your list regularly
Keep your email list free of email addresses that . As mentioned, people come and go from companies and their addresses are no longer . In addition, people who have subscribed to the service for bulk mail masters some reason may cease to be in it. Or maybe they stop using the address altogether.
When collecting email addresses from your website, use a double opt-in system to ensure that potential recipients verify their addresses first. This is actually common practice for consent-based email marketing, and may even be required if you’re GDPR compliant. In other words, double opt-in is important even if you don’t care about spam traps at all.
This is how you prevent people from entering email addresses with typos. At the same time, you avoid that a competitor or someone with bad intentions can add spam to your list manually.
Keep your email list free of email addresses that get trapped in spam.
As you can see, avoiding spam traps is actually not very difficult. If you validate, clean and prune your email list regularly, you are not at risk of falling into the spam trap. Your metrics look better, your offers end up in the right mailboxes, internet service providers like you and you see an immediate impact on the bottom line.
Ready to take the first step towards cleaner mailing lists?
Frequently asked questions
I only send emails to my subscribers and I don’t send cold emails. Should I be afraid of the spam trap?
It’s still worth checking the email lists, because addresses often expire and you might accidentally send an email to the wrong address.
How do you identify a spam trap most easily?
If someone claims to be able to identify spam how can businesses optimize their operations traps, they probably have access to old, publicly known spam traps that may no longer be in use.
However, checking email addresses for deliverability and toxicity will protect you and the sender’s reputation.
Validate and check your email every few months to make sure you’re sending to real people and not fake addresses.
Can I create my own spam trap?
Yes, it’s a pretty straight forward process and it deb director depends on the email marketing tool you’re using and the internet service provider.
