know the rules so you can break them Understanding accessibility is obviously important for making sure your emails are adhering to standards. But this understanding can also be helpful for when you decide to strategically eschew those standards to add more pop to your emails. Interactive emails may not be strictly accessible. But they can add a new flavor to your email campaigns that are still worth experimenting with.
Real-time personalization relies
Real-time personalization relies on images or video to provide some really impactful engagement opportunities. Animat gifs add visual impact and have been shown to have a positive asia email list effect on engagement. Knowing when to lean into these design tactics can be a value add for your campaigns. But aim to make any emails that employ these tactics as accessible as possible. Alternative text and fallback scenarios are especially helpful here.
Accessibility is a crucial step towards
Accessibility is a crucial step towards equity and inclusivity Designing accessible email campaigns shows your customers — and prospects — that you want everyone to engage with your brand and that you care about the diverse ways people consume digital information today. Ne help with your accessibility efforts? Our marigold BY Lists design team can help get you start! From audits to template designs and coding. We have the experience and knowlge to help open up your brand to everyone.