Microtargeting: what it is and what it is used for
If you are in the marketing world , you may have heard the term Microtargeting . Today we delve into it to tell you what it is, what it is used for and the main advantages of using it in your strategies.
It is a branch of marketing capable of addressing many different target audiences , making it perfect for companies with a wide variety of products or services.
What is Microtargeting?
Microtargeting is a marketing technique that focuses its efforts on differentiating target audiences and adapting different advertising proposals to each one . The objective is to send interesting content to each of a company’s potential target audiences.
It is incredibly beneficial for companies with a wide variety of products or services that are highly differentiat by age or social bias. Let’s look at a very simple example:
Imagine you have a national sneaker store that wants to launch a billboard campaign across the country.
Standard marketing: you create a unique image encouraging people to visit your website or your physical stores. You can’t be too explicit , since it’s a billboard for people from Asturias and Murcia.
Microtargeting: you can
A create an image for the billboards of each province, adapting. The type of telemarketing sms phone number lead footwear most commonly used in each region. For example, in Asturias, you could focus your efforts on advertising mountain footwear , while in the Balearic Islands you could put more emphasis on beach footwear.
What is Microtargeting for?
When you have the necessary knowledge to implement it correctly, the chances of success in campaigns multiply . It has been proven that personaliz advertising is much more attractive to users who identify with it.
Adapting each campaign to a target audience will allow you to hit the nail on the head with each person .
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