Simply put: if your emails are difficult to understand and engage with. Your customers could be hinder in taking the action you expect. And this could affect how they choose to engage with your brand moving forward. Accessibility is one and done Conducting an audit to review your current campaigns and templates is a great first step to understanding where there may be gaps in your approach to accessibility. This can be a precursor to a template resign. Which can help establish a new baseline for your email templates that follow current accessibility best practices.
But making sure your emails
But making sure your emails are continuing to adhere to accessibility standards is an ongoing process. The industry will evolve. Best practices will evolve. And so will your business country email list nes—your emails will also ne to evolve alongside. Myth: accessibility can be automat There are many online tools available to run your html emails against a compliance checklist. Which can be especially helpful if you’re new to email accessibility. And. With the recent proliferation of ai technologies. Just letting the machines take over may feel easier.
Making accessibility a core part
Making accessibility a core part of the design process is key to authentic relationship marketing and true inclusion efforts. And tools should be us for this purpose but not reli upon as the be-all BY Lists and end-all.Also. User nes and business nes are nuanc and evolving. And being ucat on the latest accessibility best practices can help you think creatively about your design solutions and preserve the human element of marketing and inclusivity.