Here are 5 key tips for creating successful landing pages in the context of B2B marketing: 1- Define a clear objective: Before creating a landing page. It is crucial to be clear about the objective of the page. Whether it is downloading a resource, subscribing to a newsletter or requesting. A demo, define the…
Digital Marketing is constantly evolving, which makes us stay. On top of the latest trends to stay relevant in the market. In this sense, we want to share with you some of the most interesting trends. That are emerging in B2B Digital Marketing. AI One of the most prominent trends in B2B Digital Marketing…
Greater focus : A sales methodology provides a structured framework for the sales process, helping salespeople stay focused on key objectives and stages of the sales process. Increased efficiency: By having a defined methodology, salespeople can leverage proven strategies and techniques to improve their performance. This can lead to a higher sales closing rate and…
In the world of marketing and sales, having a solid methodology can make the difference between success and failure. Companies are constantly looking for ways to optimize their sales process and increase the effectiveness of their sales teams. In this article, we will explore different sales methodologies and discuss the advantages and disadvantages of employing…
Selling, that is, getting a purchase agreement with a client, can sometimes be consider an art because it is difficult. This difficulty lies in the following: It is difficult to find an interest potential client at the exact moment when that person or organization has a ne that our offer can cover. It is difficult…
B2B (business-to-business) business organization focuses on business transactions between companies, rather than focusing on selling products or services directly to end consumers. When setting up an effective B2B business organization, it is important to consider the following key premises: Market Segmentation: The B2B business organization must properly identify and segment its target market. This involves…
In B2B Marketing, don’t shoot into the air! Escape from the generic. Did you know about Account-Based Marketing (ABM)? A B2B strategy that is transforming the way we do marketing! Instead of launching generic campaigns, ABM focuses on who really matters: to do this, you must first identify your key accounts, study them thoroughly,…
The premises of a commercial organization may vary depending on the specific approach and strategy of the company. However, here are some general premises that apply in many commercial organizations and that I believe should be present in ours: Customer Satisfaction: The fundamental premise of any successful business organization is to satisfy the nes and…
When you are dicat to sales, training is more than just a way to improve your technique; in many cases, it is much more. It is above all a source of inspiration and motivation. With that in mind, I am bringing you a list of 40 books that will provide you with double satisfaction: the…
If you don’t conduct a risk analysis, problems may arise during the development process: underestimation of the complexity of tasks; insufficient resources; there is no one to make decisions; changing customer requirements. Unaccounted project risks can cause employees to miss deadlines, which can negatively impact relationships with the customer. Benefits of Risk Management The main…
Saves resources, reduces time and effort for product creation and testing. Allows you to receive feedback from the market, identify unaccounted for audience needs, analyze points of contact with them and subsequently adjust your strategy. Reduces risks, protects against obviously unsuccessful ideas. Provides preliminary information about the product’s business metrics , including customer acquisition cost…
