Manufacturing companies involved in Digital Transformation are evolving rapidly to meet the ever-changing market conditions. Their customers are also changing, especially in the B2B sector. Millennials have now settled into business management, and they play a key role, because before making purchases, they do online research and ask for opinions […]
A video marketing campaign is always a good idea for a brand, for the promotion of a product or service. In short, if you can say it with a video, it’s better . And if you can do it with an animation, well, it’s even better! In this article we […]
For those who work in marketing, the web is a gold mine. You can know who clicked on your site, why they did it and how much time they spent on your pages. You can measure the effects of a digital campaign and identify what worked and what didn’t with […]
You have embraced the cause of content marketing, you have organized yourself to regularly write and publish interesting content on your website and social channels, you are committed to it with care and dedication. But nobody reads you. Needless to say, it’s a waste of time, resources (writers, coordinators, checkers), […]
Last series of useful tips to increase traffic on your website (here is the first part of How to increase traffic to your website and here is the second ). This time we talk about global and local , the value of diversified content , the power of recycling in […]
You have finally decided to bring your project to life and have started to learn about what brand identity is , how to carry out your visual communication by working on the logo and corporate identity. In this article we will clarify by going straight to the point: what is […]
The marketing plan is a fundamental tool for organizing and planning your company’s marketing and communication activities. It represents a detailed analysis of the marketing components that must be included in your business plan. An effective marketing plan takes into account your company’s positioning on the market, offers, competition and […]
That’s right: choosing to delve into one strategy rather than another is fundamental. Because the budget is not unlimited and resources are limited. Focusing on activities that promise a return in terms of profit is as tempting as it is challenging. Continue reading this article to help the sales team […]
Creating effective b2b content that represents added value for prospects is not that simple. Doing content marketing may seem easy from the outside. In reality, those who deal with these activities have accumulated many hours of practice and experience. The Added Value for the Company. Writing content without experience would […]
Designing an AI-powered business website requires that all the components of the software are optimized. It is clear what elements are needed to create a successful user experience with this technology. In this article, we will dive into everything you need to know about creating an AI-powered website. From setting […]
