Your Guide to Mobile Game Marketing in 2024
In 2020, stay-at-home orders increase people’s time online and the nee for online entertainment increased. For example, game streaming service Twitch saw a 19.7% increase in daily traffic from January to March, while TikTok’s DAU (daily active users) increased by 15.4%. These trends have continued into 2021 and 2022. The COVID-19 pandemic has had unpredictable…