The basic principle of content marketing Posts are grouped is as simple as it is effective: create and share content that is interesting for the target audience, so as to attract new customers and retain existing ones. Blog posts, ebooks, infographics, videos, podcasts, whitepapers: the ways in which content can take shape are almost infinite, and vary based on the context and purposes.
However, it is not always easy to produce (and, above all, manage) this content. HubSpot can help you in all four phases of the inbound methodology (attract visitors, convert them into leads, close the sales process and retain customers), offering you specific tools for the creation and management of textual content.
1 – The blog
The best way to drive users to your business is to iran phone number library create a blog , through which you can convey quality content that is useful to your target audience.
Thanks to HubSpot’s blog tool , you can upload and edit blog posts easily and intuitively, also associating them with a specific campaign. You can then decide the publication date of your blog post, which will happen automatically. Furthermore, thanks to the reports created by HubSpot, you can get to know specific data, such as the number of views of the post.
Here are some of the features offered by HubSpot’s blog tool:
Blog listing
chronologically, by topic or by author. In this way, all posts are easily consultable and traceable, allowing you to save time and monitor their performance.
blog dashboard : the blog dashboard allows you to have. In a single screen, data relating to the number of views, traffic generat by the blog and subscribers. From the dashboard you can manage posts and comments, in an extremely intuitive way.
topics : The blog topics dashboard helps you how to Use telegram as a personal diary identify the most us topics in your blog and allows you to edit them efficiently.
Authors : This HubSpot feature is useful for managing your team of content creators and controlling who wrote which posts.
Comments : The Comments dashboard allows you to review and moderate blog comments.
2 – Call to action, landing page, thank you page
Landing pages , landing pages that the user reaches after clicking a call to action that invites them to perform a specific action (download an ebook, take advantage of an offer, etc.), are a fundamental tool for converting visitors into leads. The landing page contains a form, which the user must necessarily fill out if they wish to complete the download action. Through the form, the company is able to obtain contact information (company they work for, telephone number, email) useful for planning ad hoc marketing actions. After filling out the form, the user is direct to a thank you page , which can be used for various purposes:
promote another project: for example, briefly egypt data talking about an offer relat to the one for which the user fillout the form.
enter additional information about the ebook you just download.
generally, thank the user for filling out the form.
HubSpot gives you the ability to create customiz landing pages. With templates that can be modifi in many ways: you can insert photos, images. Texts and other useful elements to customize them and make them more functional for your strategy.
