Pronovias launches brand consideration campaign for its 2024 collection using the Pinterest Trends Badge
by Editorial Staff with No comments Digital InsightsDigital Marketing
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Pronovias , the Spanish company specializing in bridal and party fashion, in collaboration with the digital marketing agency GA Agency, has trusted Pinterest to launch its latest campaign to increase brand awareness and consideration for its 2024 collection, as reported by the social network in a press release today, Tuesday, April 2, 2024.
Specifically, for two months
Pronovias will become the only brand in the bridal fashion sector to take over the Pinterest Trend Badge in Spain for “Wedding Dresses” and “Civil Wedding Dresses” . The campaign aims to “create brand recognition and product promotion, offering Pinterest users inspiration on the latest bridal trends”.
Trending Badges are a unique ad format that allows Pinners to see inspiring buy telemarketing lead content from brands, while searching for specific ideas during seasonal moments or for key projects in their life, such as planning a wedding. As the home of inspiration, “Pinterest has more than 5 billion wedding-related searches and more than 30 billion wedding ideas saved globally.”
She also notes that the recent
Pinterest 2024 Wedding Report revealed that simple, nature-inspired outfits users ready to help others and platform will be present at a large part of this year’s weddings. For the duration of the Trend Badges campaign, Pronovias will offer users various options “to wear on their big day, from bold styles inspired by flowers, water or leaf shapes, to minimalist line cuts perfect for civil celebrations or as a second dress.”
“We are delighted to see how our collaboration with Pinterest is generating such positive results for our new collection. The Trend Badge has allowed us to not only reach our audience effectively, but also to anticipate emerging trends, increase brand awareness and generate greater interest among users looking for inspiration for their wedding. At Pronovias, we are proud to collaborate with Pinterest to bring inspiration to those dreaming of their special day. This collaboration allows us not only to reach our audience effectively, but also to anticipate emerging trends and meet the needs of our bz lists customers at one of the most important moments of their lives.”
