Prospecting Call Scripts: The Best Templates in 2024

It’s Monday morning, and you have 100 prospecting calls to make before the end of the day.

You know you have to put on a smile and then dial the numbers, but… to say what?

If only you had a prospecting call script…

Luckily, you have help at hand!

We’ve rounded up the 5 most effective B2B sales prospecting call scripts, with advice from Charlie Beale , Account Executive at Cognism.

Without these scripts, we certainly wouldn’t have gone from 0 to $4 million in annual recurring revenue, and from 0 to over 300 customers in less than two years!

B2B sales prospecting call script: our video to improve them

If you’re feeling anxious about making cold calls without a safety net, rest assured: you’re not alone.

Many salespeople dread cold calling. This is especially true in companies that are just starting out, where the lead generation process is new and the market has never heard of the product or service.

To help you make effective prospecting calls, Laetitia Fall interviewed Damien Giesbergen, Account Executive SMB at Salesforce, in our Prospect series .

Click to find out.

 

Now, let’s get to it! Read on to discover our five script templates for your prospecting.

5 Sales Script Examples for Better Prospecting Calls

Your sales script alone is not enough to improve your prospecting calls, even if it plays an important role in getting your contacts to respond to you!

You should research your target before calling, set a goal to achieve, and practice giving your elevator pitch for each call.

For what ?

Because every person is different, and the effectiveness of their qualification remains the result of well thought out and strategic calls.

We’ve rounded up our most effective scripts for the five most-called targets in B2B.

Read and practice with them to help you overcome your prospecting apprehensions and discover your own prospecting calling techniques.

1. General prospecting call script
Getting through the door remains one of the most difficult parts of the prospecting call for many Salespeople. We’ve found that the most effective way to start a prospecting call in this case is to be confident and honest:

Sales: Hello, this is Charlie from Cognism. Is [first name] available?

Break

Standard / assistant: What is it?

There you can indicate one of many valid reasons, such as your company’s main selling point, new products or services, or whether it’s a follow-up call.