The Best Agency to Work For ranking carried out by Scopen reveals which are the most attractive creative and media agencies to work for according to advertising sector professionals themselves. In its latest edition, which has now been published, &ROSÀS and Havas Media are positioned as the best-rated workplaces in the first quarter of 2022. In the ranking of creative agencies , &ROSÀS occupies first place followed by DAVID, McCann and Ogilvy. Fifth place went to Mr. Rushmore , sixth place was LOLA Mullenlowe and seventh place was PS21 . The list is completed by Pingüino Torreblanca, China and El Ruso de Rocky.
Top-rated media agencies
Regarding media agencies, Havas industry email list Media is in first position and leads the ranking of the most attractive agencies to work for, according to Scopen. It rises from the fourth place it reached last year. It is followed by Ymedia Wink iProspect , which took first place in the previous edition, and IPG MEDIABRANDS , which maintains third place. Carat and Arena Media are the next names on the list. GroupM comes next and occupies sixth place, as well as Dentsu, seventh. The last three companies in the ranking are Publicis Media, Zenith and OMD. In the Top 10 we find four significant increases: Arena Media (which goes from 8 to 5), GroupM (from 15 to 6), Dentsu (17 to 7) and Publicis Media.
The best advertisers to work for
When it comes to pointing out the BY Lists brands they would like to work with. Professionals point out in the Best Marketer to Work With report that IKEA. Netflix and Nike are the advertisers they are most attracted to. Among professionals from Barcelona. The top 3 is the same, while among those from Madrid. Coca-Cola overtakes Nike in third position. These same four brands compete for the top three positions for creative and media agencies. But always with IKEA in first place. In this edition, the biggest rise has been that of KFC. Which reaches seventh position from position 212 and the rises of Disney and Apple are also notable : they go from eighth and ninth position to twentieth and nineteenth position, respectively.