SEO Analysis – A Beginner’s Guide
There is no universal approach to SEO analysis – it varies based on website (ranking, number of pages, quality of content and so on), goals (brand strategy, exposure, traffic, leads), budget, assets, industry and competition. Maybe it sounds difficult and not very fun. What’s fun, though, is the true nature of SEO analysis – it feels like betting on horses or buying risky stocks. You do a preliminary study, make a decision and bet, and then you hope for a profit. If you do happen to win, the profit is of course different from the one at the dusty fence of the race track – the SEO analysis generates success for a long time to come and leads to so much more than just revenue.
The keywords for your business
Before an SEO analysis, you need to formulate what you offer your visitors. If you sell chairs online, “chairs” and “chairs online” are a good start, as these phrases have quite a large search volume. If, on the other hand, you sell chairs in a physical store in Majorna, Gothenburg, it is probably more profitable to appear on “chairs Majorna” or “chairs Gothenburg”. On the one hand, it becomes more relevant to the business, and on the other hand, the competition on such a niche search is less than on a broad search term such as “chairs”.
Another good tip at the beginning of the SEO analysis is to optimize the website for the niche search phrases. Then, when the website starts to rank better, you can start fighting for the attention of the big keywords. If you have a broad webshop, you can advantageously invest in keywords that are the names of the products in the assortment, of course it is also important to be visible for the company name. If there is a blog, it accurate mobile phone number list is mainly the headlines in the articles that get hits, something to keep in mind when writing about the business or new products.
Get the long tail into the SEO analysis
What is a long tail in this ब आपको बस एक ज़ीन की ज़रूरत है context?In general, we are talking about three different types of searches within the SEO analysis:
- navigational searches – those you do when you know which website you want to visit, for example “ikea lighting”
- information searches – questioning searches with the aim of learning something, “what material can chairs be made of?”
- transactional searches – the best kind of searches for anyone running an online business looking for customers! The purpose of the transaction search is to buy something or hire someone for a service, “vintage cane chairs buy”
Fortunately, there are ready-made aqb directory tools to help us with our SEO analysis. If you’re completely new to this, Google Suggest is a good place to start – the feature in Google’s search bar that recommends words and shows how many pages they have on Google. Another free feature is Google Trends, where you can compare different words and see during which periods they are popular.
If you want to try a real SEO analysis, many people use Google’s Keyword Planner tool. The service is free, however, you need to have a paid campaign running to get access to specific data. With Keyword Planner you get an estimated number of searches per month based on the keywords you enter. You also get suggestions for similar or related search phrases as well as the search volume for these, and can set the result based on language, country, even local locations. It is a basic, simple and fast SEO analysis tool that provides the most important functions.
