SEO edits that improve relevance for

Week. Sometimes within a few days. If it doesn’t budge within two weeks it’s probably not going to move at all. To see the real impact in Google Analytics you may ne to wait a month or more. If you use a paid SEO tool start tracking that keyphrase now if you weren’t already. Add the target keyphrase to Semrush (“Projects”) or Moz (“Campaigns”) or Ahrefs (“Rank Tracker”). 7. Measure results Marketing is measuring. If you don’t measure your results you’ll never know the impact of your action. You won’t improve. You can’t

Prove your value

Every action we’ve taken so far is 100% measurable. The impact (or lack of impact) is visible in several places: Google search results (rankings) Semrush Moz or Ahrefs (rankings) Google Search  business email list Console (clicks impressions average position) GA4 (traffic and engagement) If the page wasn’t well optimiz to begin with a few small changes can lead to a big improvement in Google rankings. And if the page wasn’t well written the content upgrades can have a big impact on engagement. I’ll use a page that I updat using the process

It’s a post about

 Improving email open rates written in April 2021 and updat in August 2022. Here’s how to measure both the engagement and SEO impact of your efforts. First we’ll use a paid SEO tool to see the BY Lists improvements to Google rankings Then we’ll do it twice in GA4 once with a report which is a bit easier then with an exploration which is a bit prettier. To measure the ranking impact in an SEO tool: I’ll show the ranking impact in two SEO tools both of which require subscriptions. First here it is in Moz. Keep in mind that in Moz you’ll

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