Now that you know the importance of conversational marketing, where do you start practicing it? You can refer to this marketing plan to first understand the basic analysis theory, or formulate your conversational marketing strategy according to the following directions:
1. Think “customer”-centered
Conversational marketing originates from the needs of consumers. Therefore, it is necessary to first understand the target customer sms promotional campaign groups, analyze consumption behaviors and habits, and think of all-channel consumption paths for them, and then plan conversational marketing.
For example, because customers often have a lot of questions about products, you can create a FAQ self-service area for customers so that they can quickly find answers on their own; customers will add products to their shopping carts but forget to complete the order, and you can design an automatic journey . Actively send to LINE for remarketing .
Only by grasping the outline of the target customer group can we further achieve precise marketing . From the perspective of serving customers, we can transform passive waiting into proactive attack!
- Recommended reading: A must-read for customer service: Reduce LINE customer service time by 50% and increase the value of each message!
2. Use “channels” as service media
Just like people’s reliance on iCloud and Google Drive cross-device synchronization, customers are eager to painlessly connect and interact across channels , and at the same time they are looking forward to having “one device in their hand” to solve all their troubles at once. In order to provide services, brands may set up multiple online marketing contact points, such as official website channels, emails, social platforms or LINE OA .
For online channels, the best choice is the channel that the customer base uses in daily life .
Take LINE as an example. LINE has nearly 200 million active users in Asia and has a usage rate of more than 90% in Taiwan. Up to 80% of users how to do marketing in 2024: an az guide
say that the most frequently opened app in a day is LINE, which is used for conversational marketing. The channel is undoubtedly a good option.
- Recommended reading: How to operate LINE customer service system? Keep up with AI automation technology trends
3. Use “tools” to create high efficiency
Employee training may improve the quality of customer service, but it is not an efficient strategy. It can easily rely too much on manpower and consume a lot of costs. You can introduce AI and technology tools to integrate multiple channels in one stop. While maintaining high-level services, you can make full use of OMO data to drive a comprehensive debdirectory marketing strategy for the brand.
For example, if you choose FB, IG or LINE as a conversational marketing channel, you can use the conversational platform CAAC created by Crescendo Labs to easily integrate data from each site, so that customers do not have to start from scratch when switching conversation channels. ; Or use AI assistant and message reply template (template) function to save customer service more time and effort.
