The chat platform most used by 90% of Taiwanese people Thinking back on your day, how many times do you usually open LINE? In the 2023 Nielsen Internet Survey, 80% of users said that LINE is the most opened app in a day. With an average of about 14 times a day. And 20% of…
Only by knowing yourself and the enemy can you win every battle. The first step in formulating a marketing strategy is to understand the current situation. At this stage, the brand can understand its own strengths and weaknesses through SWOT analysis , further use TOWS analysis to see the company’s potential, then use PEST (EL) analysis to observe the industry environment,…
Now that you know the importance of conversational marketing, where do you start practicing it? You can refer to this marketing plan to first understand the basic analysis theory, or formulate your conversational marketing strategy according to the following directions: 1. Think “customer”-centered Conversational marketing originates from the needs of consumers. Therefore, it is necessary to first…
