SMS Prepare a campaign for the holidays!

SMS The importance of the holiday season is now well established! A study conducted on the behavior of the French during the holidays confirms that 51% of French people plan to make at least one purchase online and that at least 25% of them bulk sms master say they make their purchases from their smartphone. These data are…

The Email Marketer’s Essential Guide to Email Accessibility

As an email marketer, you want every subscriber to have a positive and inclusive experience when engaging with your marketing campaigns. However, if your emails aren’t designed with accessibility in mind, you risk excluding a large portion of your audience with disabilities. That’s where email accessibility best practices come in. By implementing them, you can…

Engage Every Student

Engagement is Tougher at a Distance Distance and hybrid learning make engagement more difficult – yet even more important. Studies show that student performance in virtual courses may be significantly lower than in face-to-face classes. That’s why connecting students, faculty, libraries and curriculum is so critical. Engaged students are fully invested in learning. Research shows…

Marketing planning STEP 1: Find out the brand value internally and analyze environmental trends externally

Only by knowing yourself and the enemy can you win every battle. The first step in formulating a marketing strategy is to understand the current situation. At this stage, the brand can understand its own strengths and weaknesses through SWOT analysis , further use TOWS analysis to see the company’s potential, then use PEST (EL) analysis to observe the industry environment,…