Engagement is Tougher at a Distance Distance and hybrid learning make engagement more difficult – yet even more important. Studies show that student performance in virtual courses may be significantly lower than in face-to-face classes. That’s why connecting students, faculty, libraries and curriculum is so critical. Engaged students are fully […]
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The chat platform most used by 90% of Taiwanese people Thinking back on your day, how many times do you usually open LINE? In the 2023 Nielsen Internet Survey, 80% of users said that LINE is the most opened app in a day. With an average of about 14 times […]
Only by knowing yourself and the enemy can you win every battle. The first step in formulating a marketing strategy is to understand the current situation. At this stage, the brand can understand its own strengths and weaknesses through SWOT analysis , further use TOWS analysis to see the company’s potential, then use PEST (EL) […]
Now that you know the importance of conversational marketing, where do you start practicing it? You can refer to this marketing plan to first understand the basic analysis theory, or formulate your conversational marketing strategy according to the following directions: 1. Think “customer”-centered Conversational marketing originates from the needs of consumers. Therefore, […]
