What has been your biggest Growth success to date at Mailjet? At Mailjet, as part of our Growth Hacking strategy, we work on what we call parallel marketing projects, that is, micro-projects or micro-websites, focused on a specific niche and objective. One of the Growth team’s biggest successes was the […]
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How did you get started in Growth Hacking? What introduced you to this discipline? In my previous job, I worked for a company where we didn’t have much of a budget. We couldn’t spend a cent on ads, so we had to drive growth in a different way. So I […]