What has been your biggest Growth success to date at Mailjet

What has been your biggest Growth success to date at Mailjet? At Mailjet, as part of our Growth Hacking strategy, we work on what we call parallel marketing projects, that is, micro-projects or micro-websites, focused on a specific niche and objective. One of the Growth team’s biggest successes was the GDPR questionnaire , which we launched before the new European regulation came into force, and which was completed by more than 20,000 companies. This allowed us to raise awareness in the email world about the GDPR and how it would affect businesses across Europe, but it also put us at the forefront of GDPR-compliant email platforms, attracting many new users.

And what has

And what has been your biggest Growth Hacking challenge at Mailjet? One of the biggest challenges of growth hacking, not only for Mailjet but for all SaaS companies, is to centralize all the data collected in the different tools used to have a clear vision of how to improve our key metrics. If you could go back, would you have done anything differently in top industry data your Growth strategies? One of the biggest risks in growth hacking is waiting too long before launching a project or experimenting with new growth techniques. This can happen if you don’t know how to prioritize your ideas and start working on projects that require a lot of development or product changes. Looking back, I already kno

remotely, how do you manage the p

At Mailjet you work remotely, how do you manage the productivity of the teams? Indeed, we have offices in BW Lists different countries, so the organization of tasks and teamwork are  key to being able to carry out our projects. Our best allies are collaboration tools, such as Trello, Slack or Google Docs, which allow us to maintain control over pending work and fluid communication. In fact, all the tools we use every day have inspired us to create the email collaboration kit. We saw that we could do almost everything remotely and in real time, except working on emails. We are convinced that you don’t need to be sitting in the same office to be productive, but you do need the right tools.

Mailjet recently launched a unique feature that has impressed me

How did you get started in Growth Hacking? What introduced you to this discipline? In my previous job, I worked for a company where we didn’t have much of a budget. We couldn’t spend a cent on ads, so we had to drive growth in a different way. So I started reading books and trying to better understand how all those Silicon Valley companies grew like wildfire, and then I decided to try some of those techniques. One of the first things I put into practice was implementing a referral program inspired by Dropbox. Dropbox had exponential growth, offering extra megabytes to those users who recommended it to their friends or acquaintances. So I decided to implement the same principle and in just two months we increased our acquisition by 35%.

Mailjet recently

Mailjet recently launched a unique feature that has impressed me: collaborative work. To what extent do you think the Growth team contributed to the conception of this improvement? The list of companies and agencies that decide to use our platform is constantly increasing. To help them send better emails faster, we decided to develop a new set of category email list tools that allow work teams to collaborate in real time to create and send emails. Some of them are, for example, editing templates simultaneously, user management, locked sessions, and publishing re

Let's talk about analytics,

Let’s talk about analytics, a fundamental part of Growth Hacking. What are the most important metrics for the Mailjet Growth team? We have different metrics that we analyze daily or weekly, depending on the phase of the conversion funnel. For example, if we focus on the acquisition phase, we look closely at BW Lists the number of new registrations, new paying users and ARPNU (Average Revenue Per New User) by country or by acquisition channel. This helps us know which acquisition channels attract the most quality users and focus on them. Important tip: Have you seen it? Nicolas demonstrates the way to understand metrics and make actionable and useful data panels is by confronting objectives with the ways or paths to achieve them.