How to Evaluate and Improve Behavioral Factors

In the fall of 2020, there were reports that Yandex had launched a new filter that lowers the rankings of sites that artificially increase behavioral factors (BF). Around the same time, SEO specialists noticed that Yandex had resumed “public floggings” For such cheating. There are no official confirmations or denials of the increased importance of…

Copywriting in SMM: how to write to sell

What is SMM and how does it differ from other digital marketing tools? SMM is primarily about building relationships with the target audience, and then selling. In social networks, they achieve loyalty, trust, communicate with subscribers, establish relationships, friendships, and only then sell. The secret to the success of a good SMM copywriter is the ability…

Limit the risk of tax audit

Managing your start-up’s accounting by using an accountant can also reduce the risk of being confronted with a tax audit. The administration tends to control more companies without an accountant, whose accounts are not certified. An accountant can also help you save money. This may seem counterintuitive because an accountant and/or accounting software for start-ups…

If you have skills in coding, networking and databases

Have you ever imagined turning likes and followers into dollars and checks? Now is the right time to leverage your reputation as a social media influencer . While this may seem like a crazy business opportunity, it is not and can become a lucrative business for people in all industries, including gardening, fashion, food, travel,…

Other marketing tactics to attract customers

Send products to food influencers. Partner with complementary brands to run a promotion, or develop a limited-edition co-branded product. Encourage reviews and user-generated content. Run contests or giveaways on social media. Sponsor an event by providing your product as part of the catering. Create exclusive recipe content for subscribers only. Start Selling Food Products Online …

Create the articles of incorporation

In addition, you cannot name your corporation after a specific place, or use obscene or sexually suggestive words. Other terms that are also prohibited are “Parliament Hill,” “Royal Canadian Mounted Police,” “United Nations,” or “cooperative,” “coop,” or “pool” (unless you have actually incorporated a cooperative).   Click here to learn more about the requirements your…

8 Ways to Get Noticed on Instagram

Instagram is a powerful content marketing and audience-building machine. It has built brands and established many successful influencers, allowing people to become self-made social stars.  Celebrities, entrepreneurs , models, and other professionals make a living on Instagram thanks to its sponsored posts. Instagram also has the second biggest engagement rate of social networks at 0.60 percent (lagging behind…