In the world of marketing and sales, having a solid methodology can make the difference between success and failure. Companies are constantly looking for ways to optimize their sales process and increase the effectiveness of their sales teams. In this article, we will explore different sales methodologies and discuss the […]
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Selling, that is, getting a purchase agreement with a client, can sometimes be consider an art because it is difficult. This difficulty lies in the following: It is difficult to find an interest potential client at the exact moment when that person or organization has a ne that our offer […]
B2B (business-to-business) business organization focuses on business transactions between companies, rather than focusing on selling products or services directly to end consumers. When setting up an effective B2B business organization, it is important to consider the following key premises: Market Segmentation: The B2B business organization must properly identify and segment […]
In B2B Marketing, don’t shoot into the air! Escape from the generic. Did you know about Account-Based Marketing (ABM)? A B2B strategy that is transforming the way we do marketing! Instead of launching generic campaigns, ABM focuses on who really matters: to do this, you must first identify your […]
The premises of a commercial organization may vary depending on the specific approach and strategy of the company. However, here are some general premises that apply in many commercial organizations and that I believe should be present in ours: Customer Satisfaction: The fundamental premise of any successful business organization is […]
When you are dicat to sales, training is more than just a way to improve your technique; in many cases, it is much more. It is above all a source of inspiration and motivation. With that in mind, I am bringing you a list of 40 books that will provide […]
If you don’t conduct a risk analysis, problems may arise during the development process: underestimation of the complexity of tasks; insufficient resources; there is no one to make decisions; changing customer requirements. Unaccounted project risks can cause employees to miss deadlines, which can negatively impact relationships with the customer. Benefits […]
Saves resources, reduces time and effort for product creation and testing. Allows you to receive feedback from the market, identify unaccounted for audience needs, analyze points of contact with them and subsequently adjust your strategy. Reduces risks, protects against obviously unsuccessful ideas. Provides preliminary information about the product’s business metrics […]
Common Mistakes When Creating an MVP The success of an idea largely depends on how well the MVP was created. Here are some common mistakes to avoid when launching a test version of a product: Too many functions. If the MVP performs not one or two functions important for the […]
