The basic principle of content marketing Posts are grouped is as simple as it is effective: create and share content that is interesting for the target audience, so as to attract new customers and retain existing ones. Blog posts, ebooks, infographics, videos, podcasts, whitepapers: the ways in which content can take shape are almost infinite,…
In recent years, pharmaceutical companies Essential to know have change the way they attract new leads and cultivate customer relationships. The days of outbound marketing seem far away: the new trend involves the use of inbound marketing strategies, such as marketing automation, which fit perfectly with the specific type of business in the healthcare sector….
Field are not only revolutionizing the traditional The latest innovations way of doing marketing, but are also offering the possibility of optimizing business management through apps that help improve timing and performance. Let’s discover some of them. Work organization and time optimization are, now more than ever, essential requirements for perfect business management. Today, technology…
Today, thanks to inbound marketing, the role of the salesperson has changed. A new sales method he no longer bombards consumers with cold calls and door-to-door visits, but rather naturally attracts interest customers thanks to valuable content. Here are the differences between an outbound and an inbound sale. Gone are the days when sellers tried…
With it countless The advent of changes in the way of communicating, but not only that. We can also notice differences in terms of advertising, such as the increase in profits generated by a campaign thanks to ROI marketing strategies. With the advent of digital, it is possible to obtain a high profit with a…
