Creating random posts is not the right way. Remember that one of the great proposals of Content Marketing is to educate the. Audience and guide them on the purchasing journey. Resolving their doubts and generating value. This is when the Inbound Marketing methodology comes in. In which content is created. […]
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In classic marketing, brand awareness is a qualitative measure. Of how much and how your consumers remember your brand or the solution you offer within a certain sector . In Digital Marketing in general and in SEO in particular. The awareness that the public has about the. Usefulness of our […]
To scale content production, you need email leads professionals, tools and, above all, a good strategy. Much more than creating texts, images, infographics, videos or interactive materials with volume and frequency, it is necessary to develop effective ways to manage the project, optimize results and involve our team. No matter […]
We selected some tools that can help you automate the content inventory production process. Search engine optimization, among other improvements. Buzz sumo is a versatile tool that integrates the Content Marketing strategy with those of social networks. Buzz sumo software is based on specific keywords and helps in planning. Content […]
Content inventory is a process of systematically reviewing the materials on your website. Its main action is to make a list of the pieces that have already. Been published to analyze the characteristics and elements that can be optimized in relation to the quality of information and. SEO (Search Engine […]
If the company offers different products or services. You need to make sure that their different combinations of keywords. Page addresses and branding are considered in the strategy and take the right directions. Therefore, making a complete list of all the elements and making a combination of words is essential. […]
We have already shown that monitoring brand keywords is very important for your planning. But how to find them? Check out our tips! When it comes to keywords and relevance for your brand in the SERPs, Google is always a reference, right? The good news is that Google Alerts can […]
what their benefits are, trends and other information. That will help the potential customer make their decision. But, thinking from a strategic point of view. It also has another important difference. It communicates with a lead who is already well nourished and oriented about the product or service offered. This […]
In order to offer a positive experience to users, it is important to understand what their main needs are. Since these are more specific terms, branded keywords allow you to attract qualified traffic and also motivate people to interact and raise their concerns, thus identifying the main pains and problems. […]
