Progressive Web Apps (PWA) made it onto this list because they are incredibly popular and one of the most useful trends. It is an important component of eCommerce marketing because it puts the focus on the user experience on mobile devices. This technology allows you to get the best of both worlds – web apps…
These are realities that can no longer be ignored: people are increasingly considering alternative brands and other product options before purchasing. Product unavailability and depleted stocks, coupled with rising prices, are forcing even the most loyal shoppers to abandon their usual brands. Does this mean that brand loyalty has lost its relevance? The results of…
Many small business owners are reluctant to spend money on digital marketing, especially when the money they’ve already invested isn’t paying off. With so many different types of digital advertising, choosing the right approach can be overwhelming. This article will give you some insight into how to properly allocate your marketing budget. So how much…
