What is the conversion rate? Sometimes called conversion rate. Therefore, conversion rate is the number of goals achieved divided by the number of contacts who received a message during your campaign. It is then expressed as a percentage (multiplying the result by 100). The first goal is usually a sale, but downloading a PDF can…
It’s no secret that holiday sales are a big deal. During the 2022 holiday season (January 1 to December 31), $211.7 billion was spent online. This is nothing new, as the trend has been growing 3.5% every year. Keep in mind, this number was below the $23.926 billion estimate, and it’s still incredible. Knowing that…
Academic search engines have become the number one Resource to turn to in order to find research papers and other scholarly sources. While classic academic databases like Web of Science and Scopus are locked behind paywalls, Google Scholar and others can be accessed free of charge. In order to help you get your research done…
Now that you know the importance of conversational marketing, where do you start practicing it? You can refer to this marketing plan to first understand the basic analysis theory, or formulate your conversational marketing strategy according to the following directions: 1. Think “customer”-centered Conversational marketing originates from the needs of consumers. Therefore, it is necessary to first…
